CONTENT MARKETING STRATEGY
Personalize campaigns to high-value buyers.
Dominate SERPs starting today.” fancytext_color=”#ffffff” strings_font_style=”font-weight:bold;”][vckit_button style=”nina” title=”LET’S GET TO WORK” align=”center” custom_class=”vckit_custom_class_95c38f0dd499d5″ tutorial=”” text_color=”#ffffff” background_color=”#1e73be” border_color=”#1e73be” hover_text_color=”#000000″ hover_border_color=”#dd9933″ hover_background_color=”#dd9933″]
Strategy as a Service
Content marketing is the most cost-effective and analytics-driven method for reaching new customers on their terms.
It’s about building an organic relationship with your audience, not pushing products and hyping your brand.
At Avente, every content marketing strategy is customized from scratch, backed by historical performance metrics, competitor analyses and future goals.
Marketing, at its core, is impossible without content. That’s why every asset should serve a very specific purpose within a larger campaign.
If it’s content, we create it.
If it’s digital, we measure it.
Content Marketing ROI
With a dedicated strategist and project manager assigned to your account, we track all deliverables, adjust tactics as needed and capitalize on all business opportunities.
There’s ROI behind every decision, line of copy and distribution tactic, and it’s our job to deliver that to you.
Using top digital tools and leveraging the collective expertise of dozens of in-house strategists, we know what works and what doesn’t.
Content marketing costs 62% less than outbound marketing.
Content marketing generates 3X as many leads as paid search.
Content marketing converts 6X higher than traditional marketing.
93% of B2B marketers use content in their marketing strategies.
74% of companies say content marketing increases leads and lead quality.
90% of B2B buyers state online content impacts their purchasing decisions.
After more than a decade crafting custom strategies for some of the world’s top B2C and B2B brands, we understand the competitive digital marketing landscape is more crowded than ever. That’s why we create content that not only has perpetual relevance but that’s calibrated to align with evolving search engine demands.
It’s quality or nothing.
Marketing Consulting Services
To inform your strategy, your dedicated Avente consultant taps into a database of SEO, SEM, UX, analytics and audit tools to uncover every strength and weakness of your brand and those of your core competitors.
This includes detailed persona mapping and brand messaging consultancy, wholesale website redesigns, conversion optimization, link-structure analysis, in-depth keyword research and much more.
With easy-to-understand consulting packages to choose from, you have the entire power of Avente’s content experts just a click away.
Content Analytics
The numbers don’t lie.
If your content is performing well, it can still be improved. If it’s subpar, it must be optimized.
We cycle real-time metrics directly into the content creation process so that all assets directly map to your commercial goals. This fact-fueled model means you’re able to speak your customers’ language, outrank competitors in search and understand every bit of data associated with your site.
All strategists, consultants and project managers are trained on Google Analytics and have years of experience working with other analytics platforms like HubSpot, SEMrush, Moz and more.
Full-Service Email Marketing
To feed your email marketing campaigns, you need content. To distribute your content, you need email.
This symbiotic relationship serves as a foundation of Avente marketing strategies.
In addition to creating assets, we target your primary and secondary audiences by managing email campaigns from start to finish. This includes drip campaigns, lead nurturing, email optimization, asset launch consulting, newsletter list development and more.
Email is often B2B marketers’ most effective publishing and distribution platform, and we drive value out of every subject line and CTA.
SEO Content Writing Services
The goal of all digital content writing is to serve searcher intent by providing a relevant, informative user experience.
Modern search engine algorithms grow smarter by the second, and they are specifically engineered using artificial intelligence and machine learning. It’s impossible to take shortcuts with content, as SEO is now mandatory for every asset.
Avente writers combine the worlds of journalism, marketing, creative writing and analytics to offer valuable content that audiences crave and search engines reward.
To position your brand at the top of SERPs, you need expert writing optimized for search.
What Is High-Quality Content?
SEO content is high-quality content. But beyond organic rankings, which depend on a number of factors outside content creation, there are key hallmarks of what we consider “quality.”
This dynamic is featured in our proprietary content mapping process, which ensures all assets are on brand, targeted to influential audiences and ready-made to resonate with consumers long after the first touchpoint.
High-quality content also means:
Consistent content experiences.
Consistent content experiences.
Consistent content experiences.
Consistent content experiences.
Personalized assets.
Audience segmentation
Logical, actionable takeaways.
Social share-ability.
Mobile-friendliness.
Interactive user experience
Credible, authoritative information
As part of being both search-friendly and human-focused, we integrate algorithmic changes into your strategy so content continues to meet search-engine ranking criteria long after it’s published.
This approach produces compounding traffic to your site, greater
brand visibility and stronger connections to customers and prospects.
Campaign Measurement
Metrics-tracking and analytics-reporting are fundamental tenets of profitable content marketing strategies.
Your strategist compiles and measures all elements of your content and site performance metrics so stakeholders have insight into the trajectory of your digital campaigns.
Based on the data that’s uncovered, you can change your strategy, swap out your deliverables and target other opportunities if necessary. By having 360-degree awareness into the effectiveness of your campaign, your strategist implements updated tactics and pursues methods to keep your strategy optimized and charging ahead.
Generate Leads, Close Sales
A united marketing and sales department isn’t just an aspiration. It should be a business objective that’s executed on every day of the week.
Content marketing is a powerful link between disparate departments, as it fulfills the primary goal of all companies: winning new business.
Content is a lead-generation machine, driving top-of-funnel traffic into lead-scoring and -nurturing systems that sales teams cycle into their outreach programs. Successful content marketing turns site visitors into buyers, which requires the lateral participation of your company’s top marketers and sales reps.
On average, just 0.75% of leads result in closed revenue, and lead quality is marketers’ top hurdle.
Your strategist targets high-value leads and customizes content recommendations to convert those leads in as few touchpoints as possible. And it all starts with content.
Shorter sales cycles and faster deals? Sounds like a win.
Content Marketing is Commerce
Your website exists for one reason: to make money.
If your goals do not tie back to revenue, your strategy is flawed.
At Avente, our strategists keep commerce at the forefront of all decisions. That’s how you show ROI, and that’s how you surpass competitors in search, in influence and in brand awareness.
Each year, content marketing budgets grow larger across every industry, and we attach a hard dollar value to the strategies we employ to put your company at the top of your market.
Ready to earn new business with content marketing?
